Jammy says...stuff.
Tuesday, September 20, 2011
the anime style as art.
Since my last topic had a serious Otaku lean, I guess I'll continue the theme with another subject I've been milling about my head since I first began to realize it. My realization was that anime and manga have become something bigger than I ever realized it could be. But what really surprises me is how many people in the art world, normally of the higher authority, or at least with some experience, have such ill will towards it. Of course I disagree with their choice to feel that way, however, is it really a surprise to have an art teacher tell you that anime isn't art? Or to have the tripfags at /ic/ shun it's every form?
The truth is, anime fans never were the aces at communicating that this style was and is important, and most of what gets over here isn't the most intelligent and refined pieces. Instead, we have images of Pokemon, Naruto, and Bleach come to mind when anime is mentioned. However, I feel it's just too late in the game for us to think of these anymore. We've already shown that even if anime and manga doesn't communicate a thick, heavy subject all of the time, it is something that has sold very, very well. Art conventions, sad to say, have nothing on a weeaboo-infested anime convention.
But that's where I divide the blame. If this is a form of interesting visuals to support a product(s), then this would be very similar to graphic design, which we know is considered art. If it is too simple, then I question the ever notorious modern art as to why we allow such simplicities top over another. If it is because it is stylized, then I'm not sure why we consider the art from the past art at all, then, as their people were not accurately depicted either.
But I see where the discrimination comes from. it stems not from the hatred of the style but a hatred of the people and popularity it brings. Everyone wants to make their own manga, but no one wants to be a painter? That's what this style and industry has done to many young people, and therefore frustrating those who study old masters every day only to be shunned by those who barely practice. It's common, however, for those who don't study art to feel the title of being art means the piece must be good, at least prestigious. This is not true. Art is simply a classification, a small label indicating that this was meant to express and if it did not or did so badly is what really matters. Some feel insulted calling anime and manga art simply because they feel that gives it a seat in a sacred place right next to Dante and a girl swinging. If someone truly thinks like this, then that's just sad.
However, I seem to be putting off anime-styled artwork as simple dashes of desu and kawaii, but that is not always true. There is an unfathomable amount of anime influenced artwork out there on the internet alone, and some of it is very good and has more of a sense of individuality than the common artist might think. The problem is, it isn't imported and showcased nearly enough to really give people a full grasp as to what so many people into this style of art is a good thing. Young people finally have a gateway into studying the basics, and an interest in art that wasn't there before. A teacher can't be picky; sometimes their going to draw their conceptual pieces right next to their anatomy studies. And sometimes that's okay. The creativity and enjoyment that this style encourages is great, because after you've got good ideas, all you have to do is learn the technical skills. When this person is ready to take on a career in art, they may just learn this is the style that will earn them the most cash...so why would they do anything else?
Now, I know there are times when the style just isn't appropriate. That's where the anime fans of yesterday went wrong, and where the fans of tomorrow will hopefully do right. This is a style that's evolved and diversified so much in Japan, and it's a shame someone who should be an expert in art isn't aware of that in the US.
Anyway, please comment and let me know what you think!
Thursday, September 15, 2011
Hatsune Miku...driving a car? In a commercial? IN AMERICA?
So, the day has finally come for Japan's top Vocaloid star to actually step outside her native Japan. However, this is actually old news, but I think it's worth talking about because yes, it really is a big deal. If you're an avid fan of the Vocaloid franchise, you already know how a Korean one just made her debut, and the fan art is churning a mile a minute. Vocaloid is very, very popular in the US among the convention crowd, as cosplay of her and her singing companions is constantly seen at cons and on the internet. I find it funny, however, that other bloggers talk about her not being popular enough to hold up any sales over here. I dissagree with that, I'm sure if stores were to sell the right merchandise, fans in the US would buy...and probably buy some more.
So anyway, what's this about a car? Well, see for yourself:
"Toyota’s 2011 Corolla campaign for the Asian American market announced a new partnership with Hatsune Miku, a unique musical artist known for her songs, dance moves and long, blue pigtails. Most interestingly, Hatsune Miku is a 3-D holographic character developed to put a face on a singing synthesizer software developed by Crypton Future Media. The campaign showcases the 2011 Corolla and introduces the virtual pop diva, a native of Japan, to her growing fan base in the U.S. Toyota Corolla will serve as the proud sponsor of Hatsune Miku’s first U.S. concert performance, slated for July 2, 2011 at the Nokia Theatre in Los Angeles, CA during Anime Expo 2011."
Could this be the push? That one thing that could kick-start a revival of the dying manga market? As the media has shown us through movies about comics and wildly popular video games, it might just be cool to be a nerd now. Well, I won't say that just yet...I just really want to. I know it's the hipster kneejerk to get angry something that they enjoy becomes mainstream (oh no! Pull out the tiny violins!), but it's really a good thing for anyone who's a huge fan.
Case in point? I love South Park. So, so, very much. Do you think I'm mad I can buy Cheesy Poofs in Waltmart? That I can watch every episode for free easily? Why would I be? Does the availability of the merchandise really hurt my tortured fan soul so bad? Not really. Yes, having this show be known by literally everyone means some people will voice their distaste for it. That is very rare for me, normally I'm about to have constant conversations about it without having to explain what it is or show it to anyone. It's awesome, because I get a much better fan experience due to it being mainstream.
Of course, there are going to be speculations about this marketing move. If Miku is going to be this professionally supported, with Toyota even sponsoring a concert in the US (you know, the really expensive hologram kind?), does this mean Vocaloid is making it's official American debut? I would love to say yes, but there is no official word. Of course, that would mean that these characters will probably get an english dub to be understood by this english-speaking audience. I know dubbing is a can of worms argument for a lot of anime fans, so I won't go there just yet. I'm just surprised this has yet to be done. Let's hope they are still in favor enough to do this well.
And really, this is just a marketing amazement. Wrap your head around this for a second: A mascot...who was meant to sell software...is advertising a popular car...and that company sponsored her concert.
Sources:
http://www.channelapa.com/2011/05/toyota-corolla-use-virtual-pop-diva-hatsune-miku-in-us-market.html
http://www.13abc.com/story/15464726/toyota-announces-mikuscape-a-tribute-to-the-partnership-between-the-corolla-and-3-d-pop-diva-hatsune-miku-and-the-launch-of-the-hatsune-miku
http://www.toyota.com/corollamiku/
I remember having to explain what manga is to my classmates in 4th grade. I'm in college now, and it seems everyone knows what it is and the fans are everywhere. I guess you could say this is a landmark, too. What do you think? Let me know in the comments, please!
So anyway, what's this about a car? Well, see for yourself:
"Toyota’s 2011 Corolla campaign for the Asian American market announced a new partnership with Hatsune Miku, a unique musical artist known for her songs, dance moves and long, blue pigtails. Most interestingly, Hatsune Miku is a 3-D holographic character developed to put a face on a singing synthesizer software developed by Crypton Future Media. The campaign showcases the 2011 Corolla and introduces the virtual pop diva, a native of Japan, to her growing fan base in the U.S. Toyota Corolla will serve as the proud sponsor of Hatsune Miku’s first U.S. concert performance, slated for July 2, 2011 at the Nokia Theatre in Los Angeles, CA during Anime Expo 2011."
Could this be the push? That one thing that could kick-start a revival of the dying manga market? As the media has shown us through movies about comics and wildly popular video games, it might just be cool to be a nerd now. Well, I won't say that just yet...I just really want to. I know it's the hipster kneejerk to get angry something that they enjoy becomes mainstream (oh no! Pull out the tiny violins!), but it's really a good thing for anyone who's a huge fan.
Case in point? I love South Park. So, so, very much. Do you think I'm mad I can buy Cheesy Poofs in Waltmart? That I can watch every episode for free easily? Why would I be? Does the availability of the merchandise really hurt my tortured fan soul so bad? Not really. Yes, having this show be known by literally everyone means some people will voice their distaste for it. That is very rare for me, normally I'm about to have constant conversations about it without having to explain what it is or show it to anyone. It's awesome, because I get a much better fan experience due to it being mainstream.
Of course, there are going to be speculations about this marketing move. If Miku is going to be this professionally supported, with Toyota even sponsoring a concert in the US (you know, the really expensive hologram kind?), does this mean Vocaloid is making it's official American debut? I would love to say yes, but there is no official word. Of course, that would mean that these characters will probably get an english dub to be understood by this english-speaking audience. I know dubbing is a can of worms argument for a lot of anime fans, so I won't go there just yet. I'm just surprised this has yet to be done. Let's hope they are still in favor enough to do this well.
And really, this is just a marketing amazement. Wrap your head around this for a second: A mascot...who was meant to sell software...is advertising a popular car...and that company sponsored her concert.
Sources:
http://www.channelapa.com/2011/05/toyota-corolla-use-virtual-pop-diva-hatsune-miku-in-us-market.html
http://www.13abc.com/story/15464726/toyota-announces-mikuscape-a-tribute-to-the-partnership-between-the-corolla-and-3-d-pop-diva-hatsune-miku-and-the-launch-of-the-hatsune-miku
http://www.toyota.com/corollamiku/
I remember having to explain what manga is to my classmates in 4th grade. I'm in college now, and it seems everyone knows what it is and the fans are everywhere. I guess you could say this is a landmark, too. What do you think? Let me know in the comments, please!
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